Course overview

This course will provide you with a thorough understanding of all of the key marketing principles which are necessary for business success. This includes:

• Consumer behaviour
• Strategic marketing planning
• Brand management
• Marketing communications
• Digital marketing

You will explore the challenges faced by marketing professionals in today’s competitive and fast moving business environment, and consider how they can be overcome. Engaging with the latest research will give you valuable insight into current debates and developments in marketing. Through projects which help you to apply this theoretical learning to practical situations, you will tackle real issues and questions facing the contemporary marketing world.

We encourage the sharing of knowledge and experience between students and staff with a wide range of professional backgrounds. This fosters a collaborative learning community which will provide both support and varied perspectives throughout your study.

You will have the opportunity to gain a professional accreditation from the Chartered Management Institute (CMI) alongside your MSc.

You can choose to study this course with a Year in Industry, allowing you to apply your learning and gain valuable experience. If you choose a Year in Industry you will be studying for a total of 2 years. Your first year will be a teaching year. In your second year you will either be on placement or conducting a skills and research based module.